
Guild [Brand]
Guild's new brand took the basis of what set Guild apart in the tech space — a game-changing commitment to create meaningful career pathways and outcomes for frontline workers — and amplified it with a strategic but sophisticated new look and feel, that truly embodies the pathways and connections the company is helping employees discover in their careers.
Altogether multi-facted but cohesive, the new brand delivers eye-catching and engaging experiences across every touchpoint, from the website to social to out-of-home activations and more.
ROLE
Creative Lead (In-house)
YEAR
2023
CREDITS
Erin Anderson, Farrin Metzman, Ivy Oddis, Libby Yi, Anna Zollicoffer - Guild Design Team
COLLINS - Brand Agency
Athletics - Website Agency
Peter Yang - Brand Photography
Metafor - Production Agency












