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Guild [Brand]

Guild's new brand took the basis of what set Guild apart in the tech space — a game-changing commitment to create meaningful career pathways and outcomes for frontline workers — and amplified it with a strategic but sophisticated new look and feel, that truly embodies the pathways and connections the company is helping employees discover in their careers. 

Altogether multi-facted but cohesive, the new brand delivers eye-catching and engaging experiences across every touchpoint, from the website to social to out-of-home activations and more.

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ROLE

Creative Lead (In-house)

YEAR

2023

CREDITS

Erin Anderson, Farrin Metzman, Ivy Oddis, Libby Yi, Anna Zollicoffer - Guild Design Team

 

COLLINS - Brand Agency

Athletics - Website Agency​

Peter Yang - Brand Photography

Metafor - Production Agency

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