Guild [Brand]
Guild's new brand took the basis of what set Guild apart in the tech space — a game-changing commitment to create meaningful career pathways and outcomes for frontline workers — and amplified it with a strategic but sophisticated new look and feel. In partnership with COLLINS and Athletics, the new visual system truly embodies the pathways and connections the company is helping employees discover.
Altogether multi-facted but cohesive, the new brand delivers eye-catching and engaging experiences across every touchpoint, from the website to social to out-of-home activations and more.
ROLE
Associate Creative Director
YEAR
2023
CREDITS
COLLINS - Agency (Brand)
Athletics - Agency (Website)
Wild Manor - Agency (Video)
Erin Anderson, Farrin Metzman, Ivy Oddis, Libby Yi, Anna Zollicoffer - Design Team
Animated logo
Design system
Pathway illustration
Anthem video
Website homepage
Mobile experience
Animated portrait treatment
Pathways and data visualization
Digital billboard
