Team USA

To celebrate the new partnership between Guild and Team USA, we wanted to create a campaign focusing on three unique athletes. The challenge was Guild's general lack of brand awareness compared to other Team USA partners and sponsors. We decided not to shy away from that, but lean in — and let athletes ask and answer the question as to "What the heck is Guild?" 

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Shooting on location in California, Iowa, and North Carolina, the campaign was able to highlight three Olympic and Paralympic athletes (Matt Stutzman, Hannah Roberts and Victor Montalvo) through high-fidelity and low-fidelity moments, driving awareness and excitement for the partnership.